Print Ads Still Influential to Businesses

With the evolution of technology why do businesses still spend millions of dollars a year advertising in print? 

Because print ads still work today and are influential. Here’s why:

Print ads are help branding: having a strong brand identity is one of the most important elements for any company, print ads allow people to get to know your brand while selling your product. 

Print ads are tangible: unlike digital advertisements, print ads are something you can touch, you can grab, you can take with you. Print ads can stay around for years whereas with digital advertising the ad could be gone in seconds.

Print ads are engaging: print ads generate engagement between consumers and advertisers with different information. A print ad can be teaching you something, selling you something, etc.

Print ads are straight forward: with print ads there isn’t as much outside noise to distract the viewers from the information on the ad. Digital ads have a lot going on around them that can easily take someones attention away from what the advertisement is trying to say.

Although digital advertising is making a large leap, print ads will remain an important aspect for businesses for years to come because of these important aspects they bring to the world of advertising. 

Here is a good example of an engaging print ad in today's world.

This ad can be seen in magazines, maybe even on a billboard.

Mercedes-Benz uses an ad like this to enforce their luxury brand.

Research from article on forbes.com 

Do graphic design and advertising go hand and hand?

While researching my topic I came across a question I’ve always wanted to answer, do graphic design and advertising go hand in hand? So for my first post I’m going to keep it general, I did some research on the question and came across some great points. There is an obvious difference between the two, a graphic designer isn’t a career made just for the purpose of advertising and advertising takes more than just design, but the two have a large overlap. 

This is an image I found from adteachings.com. Do you guys agree with this? Looking at it from a graphic designers point of view I have to say I think this is pretty accurate.

As you can see there the whole advertising bubble is not in the design bubble, for good reason. As I said earlier they are separate fields, so there is part of advertising that doesn’t deal with any design aspects. Advertisements are made to sell products, have a call-to-action, that is the advertising part. Design is there to make the call-to-action better, make it more appealing to the consumers. Without it how do you draw customers in, how are they going to remember your ad unless it has good design?  

Hi Everyone!

Hi everyone! My name is Josie and I am currently a student at the University of Northern Iowa. I will be graduating in December with a degree in graphic design with a marketing minor. This blog is going to focus on the influence graphic design and print ads have on each other, the evolution of the two throughout the years. I hope you find this blog helpful and interesting! Can’t wait to share my knowledge with you throughout the semester!