While researching my topic I came across a question I’ve always wanted to answer, do graphic design and advertising go hand in hand? So for my first post I’m going to keep it general, I did some research on the question and came across some great points. There is an obvious difference between the two, a graphic designer isn’t a career made just for the purpose of advertising and advertising takes more than just design, but the two have a large overlap.
This is an image I found from adteachings.com. Do you guys agree with this? Looking at it from a graphic designers point of view I have to say I think this is pretty accurate.
As you can see there the whole advertising bubble is not in the design bubble, for good reason. As I said earlier they are separate fields, so there is part of advertising that doesn’t deal with any design aspects. Advertisements are made to sell products, have a call-to-action, that is the advertising part. Design is there to make the call-to-action better, make it more appealing to the consumers. Without it how do you draw customers in, how are they going to remember your ad unless it has good design?
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