Print Ads Still Influential to Businesses

With the evolution of technology why do businesses still spend millions of dollars a year advertising in print? 

Because print ads still work today and are influential. Here’s why:

Print ads are help branding: having a strong brand identity is one of the most important elements for any company, print ads allow people to get to know your brand while selling your product. 

Print ads are tangible: unlike digital advertisements, print ads are something you can touch, you can grab, you can take with you. Print ads can stay around for years whereas with digital advertising the ad could be gone in seconds.

Print ads are engaging: print ads generate engagement between consumers and advertisers with different information. A print ad can be teaching you something, selling you something, etc.

Print ads are straight forward: with print ads there isn’t as much outside noise to distract the viewers from the information on the ad. Digital ads have a lot going on around them that can easily take someones attention away from what the advertisement is trying to say.

Although digital advertising is making a large leap, print ads will remain an important aspect for businesses for years to come because of these important aspects they bring to the world of advertising. 

Here is a good example of an engaging print ad in today's world.

This ad can be seen in magazines, maybe even on a billboard.

Mercedes-Benz uses an ad like this to enforce their luxury brand.

Research from article on forbes.com